No-fluff guide to brand identity: Learn what it really means, its 3 core components (visual, verbal, experiential), step-by-step creation process, common pitfalls to avoid, and real-world examples like Apple and Mailchimp.
Explore Pepsi's complete logo evolution from 1898 to 2023. Discover major redesigns, cultural influences behind the globe symbol, failed concepts like 2008's $1M redesign, and key branding lessons from Coca-Cola comparisons.
Explore Coca-Cola's logo evolution from Spencerian script to global icon. Discover design secrets, failed redesigns, regional variations, and why the 1969 swish revolutionized branding. Includes rare historical facts and technical specifications.